Publishing a children’s book is an exciting journey filled with creativity, imagination, and a desire to inspire young readers. However, turning that dream into a physical book involves making important decisions, especially when it comes to choosing the right book publishing service. If you’re an author or illustrator of children’s books, you might be wondering, is Ingram Book Publishing right for children’s books?
In this article, we will explore what Ingram Book Publishing offers, why it might be a great fit for children’s literature, and how professional book publishers like Ingram can help authors succeed in this niche.
Ingram Book Publishing is part of Ingram Content Group, a leading global book distribution company. Known for its wide-reaching distribution network and advanced print-on-demand services, Ingram helps authors and publishers get their books into stores, libraries, and online retailers worldwide.
Unlike traditional publishers, Ingram offers a self-publishing and distribution platform that empowers authors to maintain control over their work while benefiting from professional book publishing services. This makes it popular among indie authors, including those publishing children’s books.
Publishing children’s books comes with its own set of challenges and considerations:
Illustrations Matter: Children’s books often have vibrant, full-color illustrations that require high-quality printing.
Format and Size: The book’s size, paper quality, and format are important to appeal to kids and parents alike.
Safety and Durability: Books must be sturdy and safe for young hands.
Market Expectations: Parents, educators, and librarians are key buyers, so the book must meet certain standards.
Because of these unique demands, it’s crucial to choose a publisher or distribution partner that understands children’s book publishing well.
One of Ingram’s biggest advantages is its print-on-demand (POD) technology. This means books are printed only when ordered, reducing upfront costs and inventory risks. For children’s books with colorful illustrations, Ingram offers:
Full-color printing with vibrant results
Various trim sizes suitable for picture books, early readers, and chapter books
High-quality paper options that enhance durability and feel
This level of print quality ensures your children’s book looks professional and appealing.
Ingram Content Group’s distribution channels include:
Major bookstores like Barnes & Noble and independent bookstores
Online giants like Amazon and Apple Books
Libraries and educational institutions
For children’s books, being available in libraries and schools is especially important. Ingram’s extensive reach can increase the chances of your book getting noticed by the right buyers.
Unlike traditional publishers who may require relinquishing rights, Ingram allows authors to retain control over their children’s books. You decide:
Pricing
Cover design and layout
Marketing strategy
This is ideal for authors who want to maintain creative freedom while still accessing professional book publishing tools.
While Ingram primarily offers distribution and printing, they also provide access to professional book publishing services like editing, design, and marketing through partnered providers. This can be crucial for children’s books where storytelling quality and illustrations need expert refinement.
While Ingram is a fantastic option, there are some limitations to consider:
Marketing Responsibility: Ingram helps with distribution, but authors must actively market their books themselves or hire professionals.
Cost of Professional Services: Editing, illustration, and design services often come separately and can add to expenses.
Competition: The platform is open to many authors, so standing out requires effort and strong marketing.
Invest in Quality Illustrations and Design
Children’s books rely heavily on visuals. Hire a professional illustrator and designer to make your book attractive and age-appropriate.
Prepare a Marketing Plan
Consider social media campaigns, school visits, and collaborations with libraries. Getting reviews and building a community around your book will boost sales.
Utilize Ingram’s Distribution Smartly
List your book in as many relevant channels as possible, including bookstores, libraries, and online retailers.
Seek Professional Guidance
Engage with editors or publishing consultants to ensure your book meets industry standards.
Professional book publishers bring more than just printing and distribution:
Credibility: Being associated with a known publisher enhances your book’s legitimacy.
Access to Industry Networks: Publishers have connections with booksellers, reviewers, and librarians.
Print Quality Assurance: Professional publishers ensure the final product is polished and market-ready.
Support Services: Many offer editorial, design, and marketing support to help authors succeed.
For children’s books, these advantages are even more critical because parents and educators expect high-quality, well-produced books.
If you are an author looking for a flexible, reliable, and professional platform to publish your children’s book, Ingram Book Publishing is definitely worth considering. Its print-on-demand capabilities, high-quality color printing, and expansive distribution network align well with the unique needs of children’s literature.
While authors will need to take charge of marketing and may invest in additional professional services, Ingram offers a solid foundation for turning your creative vision into a physical book that can reach readers worldwide.